{"product_id":"the-ultimate-sales-letter-attract-new-customers-boost-your-sales-dan-s-kennedy","title":"The Ultimate Sales Letter by Dan S. Kennedy","description":"\u003cdiv data-testid=\"description\" class=\"BookPageMetadataSection__description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" data-testid=\"contentContainer\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\u003cspan class=\"Formatted\"\u003eWrite Well to Sell Big!\u003cbr\u003e\u003cbr\u003eIn the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.\u003cbr\u003e\u003cbr\u003eAmong other things, he\u003cbr\u003e\u003cbr\u003eKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BooksInnPk","offers":[{"title":"Default Title","offer_id":48726499295487,"sku":null,"price":848.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/1231\/4623\/files\/112466-1-1.jpg?v=1781971830","url":"https:\/\/booksinnpk.com\/products\/the-ultimate-sales-letter-attract-new-customers-boost-your-sales-dan-s-kennedy","provider":"Booksinnpk","version":"1.0","type":"link"}