{"product_id":"the-innovator-s-dilemma-by-clayton-christensen","title":"The Innovator’s Dilemma by Clayton Christensen","description":"\u003cdiv data-testid=\"description\" class=\"BookPageMetadataSection__description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" data-testid=\"contentContainer\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\u003cspan class=\"Formatted\"\u003eFocusing on \"disruptive technology\" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss \"the next great wave.\" Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, \"The Innovator's Dilemma\" presents a set of rules for capitalizing on the phenomenon of disruptive innovation.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BooksInnPk","offers":[{"title":"Default Title","offer_id":48726433104127,"sku":null,"price":795.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/1231\/4623\/files\/PDF-EPUB-The-Innovators-Dilemma-When-New-Technologies-Cause-Great-Firms-to-Fail-by-Clayton-M.-Christensen-Download.jpg?v=1781969873","url":"https:\/\/booksinnpk.com\/products\/the-innovator-s-dilemma-by-clayton-christensen","provider":"Booksinnpk","version":"1.0","type":"link"}