{"product_id":"the-22-immutable-laws-of-marketing","title":"The 22 Immutable Laws of Marketing","description":"\u003cdiv data-sncf=\"1\" data-snf=\"nke7rc\" class=\"kb0PBd cvP2Ce A9Y9g\"\u003e\n\u003cdiv class=\"VwiC3b yXK7lf r025kc hJNv6b Hdw6tb\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe 22 Immutable Laws of Marketing\u003c\/strong\u003e by Al Ries and Jack Trout is a marketing classic outlining timeless principles for successful branding and strategy.\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLaw of Leadership:\u003c\/strong\u003e It’s better to be first than better.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLaw of Category:\u003c\/strong\u003e Create a new category to be first in.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLaw of the Mind:\u003c\/strong\u003e It’s better to be first in the mind than in the marketplace.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLaw of Perception:\u003c\/strong\u003e Marketing is about perception, not products.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLaw of Focus:\u003c\/strong\u003e Own a word in the prospect’s mind.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLaw of Exclusivity:\u003c\/strong\u003e Two companies can’t own the same word.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLaw of the Ladder:\u003c\/strong\u003e The strategy depends on your rung in the market.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLaw of Duality:\u003c\/strong\u003e Long-term, every market becomes a two-horse race.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLaw of Opposites:\u003c\/strong\u003e Leverage your competitor’s position to differentiate.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLaw of Division:\u003c\/strong\u003e Categories eventually split into niches.\u003cbr\u003e… \u003cem\u003e(and 12 more laws covering candor, singularity, resources, and more).\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"BooksInnPk","offers":[{"title":"Default Title","offer_id":48696796283135,"sku":null,"price":799.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/1231\/4623\/files\/666.jpg?v=1781593988","url":"https:\/\/booksinnpk.com\/products\/the-22-immutable-laws-of-marketing","provider":"Booksinnpk","version":"1.0","type":"link"}