{"product_id":"switch-chip-heath-and-dan-heath","title":"Switch by Chip Heath","description":"\u003cp\u003eSwitch: How to Change Things When Change Is Hard is a transformative guide to understanding why people resist change and how to overcome that resistance. Chip Heath and Dan Heath break down the psychology of change into three actionable components: directing the rider (appealing to logic), motivating the elephant (engaging emotion), and shaping the path (removing obstacles).\u003c\/p\u003e\n\n\u003cp\u003ePerfect for leaders, managers, and anyone navigating personal or organizational transformation, this book combines compelling case studies with practical frameworks you can apply immediately. Whether you're driving a business pivot, improving team dynamics, or making lasting personal changes, Switch provides the roadmap to move from paralysis to progress.\u003c\/p\u003e\n\n\u003cp\u003eA must-read for anyone serious about creating meaningful change in their life or organization.\u003c\/p\u003e","brand":"BooksInnPk","offers":[{"title":"Default Title","offer_id":48726495592703,"sku":null,"price":550.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/1231\/4623\/files\/IMG-20230524-WA0050.jpg?v=1781971727","url":"https:\/\/booksinnpk.com\/products\/switch-chip-heath-and-dan-heath","provider":"Booksinnpk","version":"1.0","type":"link"}