{"product_id":"a-5","title":"Blue Ocean Strategy","description":"\u003cp data-start=\"0\" data-end=\"276\"\u003e\u003cstrong data-start=\"0\" data-end=\"76\"\u003e\u003cem data-start=\"19\" data-end=\"40\"\u003eBlue Ocean Strategy\u003c\/em\u003e by W. Chan Kim \u0026amp; Renée Mauborgne\u003c\/strong\u003e\u003cbr data-start=\"76\" data-end=\"79\"\u003e\u003cem data-start=\"79\" data-end=\"100\"\u003eBlue Ocean Strategy\u003c\/em\u003e teaches businesses how to break out of saturated, competitive markets (\"red oceans\") by creating uncontested market space (\"blue oceans\")—where competition becomes irrelevant.\u003c\/p\u003e\n\u003ch3 data-start=\"278\" data-end=\"296\"\u003eCore Concepts:\u003c\/h3\u003e\n\u003cul data-start=\"297\" data-end=\"784\"\u003e\n\u003cli data-start=\"297\" data-end=\"399\"\u003e\n\u003cp data-start=\"299\" data-end=\"399\"\u003e\u003cstrong data-start=\"299\" data-end=\"320\"\u003eValue Innovation:\u003c\/strong\u003e Focus on simultaneously increasing value for customers while reducing costs.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"400\" data-end=\"511\"\u003e\n\u003cp data-start=\"402\" data-end=\"511\"\u003e\u003cstrong data-start=\"402\" data-end=\"441\"\u003eEliminate-Reduce-Raise-Create Grid:\u003c\/strong\u003e Rethink industry norms—what to eliminate, reduce, raise, or create.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"512\" data-end=\"619\"\u003e\n\u003cp data-start=\"514\" data-end=\"619\"\u003e\u003cstrong data-start=\"514\" data-end=\"560\"\u003eDon't Compete—Make Competition Irrelevant:\u003c\/strong\u003e Instead of fighting for market share, create new demand.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"620\" data-end=\"709\"\u003e\n\u003cp data-start=\"622\" data-end=\"709\"\u003e\u003cstrong data-start=\"622\" data-end=\"643\"\u003eStrategic Canvas:\u003c\/strong\u003e Map the current market landscape and identify gaps to innovate.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"710\" data-end=\"784\"\u003e\n\u003cp data-start=\"712\" data-end=\"784\"\u003e\u003cstrong data-start=\"712\" data-end=\"739\"\u003eReconstructionist View:\u003c\/strong\u003e Markets can be reshaped; they are not fixed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"786\" data-end=\"982\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe book is packed with real-world case studies (like Cirque du Soleil and Apple) and strategic tools to help entrepreneurs and leaders break free from cutthroat competition and unlock new growth.\u003c\/p\u003e","brand":"BooksInnPk","offers":[{"title":"Default Title","offer_id":48696797626623,"sku":null,"price":799.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/1231\/4623\/files\/23-8-300x300.jpg?v=1781594032","url":"https:\/\/booksinnpk.com\/products\/a-5","provider":"Booksinnpk","version":"1.0","type":"link"}